Fabergé is such a unique brand in the jewellery scene, we just can't ignore it. After a hiatus of nearly a century, Faberge is getting back into the Easter egg business, with the participation of descendants of the founder. It is not the famous Easter egg I would like to hightlight now, but the whole new business. A revived Faberge luxury goods company launched a complete new 100 pieces collection of luxury jewels.
The last time one was made Fabergé was in 1917 just prior to the Russian Faberge family being scattered by the Russian revolution.
The original eggs were made by the company of Gustav Faberge, a Russian jeweler and craftsman, in the late 19th century. The highly adorned eggs, which became the symbol of the Faberge brand, began as a simple Easter gift from the Tsar Alexander III to his wife. The eggs become increasingly more intricate as the years wound on, with many opening to reveal hand-crafted surprises. The gift giving tradition was carried on by Alexander's son Tsar Nicholas II. The Russian royalty amassed a collection of 50 of the Imperial Easter eggs.
The eggs have long since scattered across the globe, with eight of them lost to the pages of history. Forbes family owned some of them, but sold them in 2004 to Russian energy tycoon Victor Vekselberg. Ten of the other eggs are currently housed in Moscow's Kremlin, five are at the Virginia Museum of Fine Arts, and Queen Elizabeth II owns three.
The original Faberge family was scattered by the Russian revolution in 1917. Grandsons of the founder established a new Faberge firm in Paris but discovered after World War II that an American business executive was selling perfume under the family name. The Faberges sued but ran out of money and eventually ceded their rights to the name in 1951 for $25,000. The Faberge brand then went through many owners before being sold for $1.6 billion to Unilever in 1989. Pallinghurst bought the rights in 2007 for an undisclosed sum. Tatiana and Sarah Faberge, descendants of Gustav Faberge, agreed to sit on a council to restore the exclusive nature of the company.
The image is very luxurious, the price range is extremely high. The cheapest piece costs 26,000 USD, while the most expensive one costs 6,2 million USD.
There is only one boutique in Geneva, and no furhter retail expansion is planned. Though there is the possibility to buy online via the company's website, but I am very curious how the online sale goes... Well, having look at the store interior, worth visiting if you are in Geneva :) Enjoy!
photos via faberge.com and luxury-world.com
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